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About This Blog

This blog is a collection of thoughts about media theory, user experience and excerpts from my everyday work. Since moving to Berlin from the other side of the world twelve years ago, I have been working in product management. Coming from a post-production and graphics background in New Zealand, digital product management is the perfect creative outlet, fusing my passion for design with technology. My dream optimization task is to help people find their way faster by correcting appalling airport signage, all while travelling from one exotic destination to the next.

Contact Me

Do you have a question about one of my posts? Or maybe you have a project for me to optimize? Feel free to contact me, Natalie Kane, on contact@optimizethings.com or via Telegram: @natkane. You can also find me on Linkedin