UX & Product Optimization

OPTCHero

The Onehunga Powertool Center caters to a mainly commercial clientele, selling professional-grade hardware and repair service. The newly launched optc.co.nz

coke_hero

When websites grow old, outdated and unloved content can collect dust, hiding away in less visible areas of your site.

Mercedes-Benz-Hero

The Mercedes-Benz F 015 autonomous car of the future has its branding set somewhere last century and fails to recognise

POC21_hero

The POC21 is a five week camp where 12 open source and potentially world-bettering projects are worked on by over

BikiniBerlinBuilding

If the Bikini Berlin mall was a website, the bounce rate would be high and sales conversion low. It’s maze-like

Vitra_landingpage_suggestion_Hero2_NKane

I have shown how Vitra Home’s website navigation could be optimized, and this is my suggestion for how the content

Vitra Hero Image Concept

Vitra is one of my all-time favourite brands, so when Vitra Home asked me to suggest a new layout for their

BloomBlanketHero3

Midway through 2014, I was approached by Studio Eyal Burstein to launch and distribute the Bloom Blanket.Having mainly worked with digital

LarcoBalenoHero

At L’ArcoBaleno, a curated marketplace for historical and contemporary design, we used Agile and Scrum development methodologies to produce magazine-style

FableticsNavigation

Fabletics asked me to take a look at fabletics.co.uk to see how the sign up flow could be improved. Let’s take a